371 Branding

In 2020, 371 Productions, a dynamic film production company based in Milwaukee, embarked on a significant expansion, marking the perfect moment for a comprehensive rebrand. Tasked with leading this transformative project, I collaborated closely with the 371 team to create a fresh, modern design that encapsulates their growth and commitment to inclusion.

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The rebrand aimed to reflect 371 Productions' forward-thinking ethos while honoring the owner's passion for mid-century design. This unique blend required a careful balance, merging contemporary aesthetics with classic elements to create a logo and brand identity that are both timeless and progressive. The new design not only modernized the company's visual identity but also highlighted their dedication to diversity and representation in the film industry.